Dr. Rabbit (character)

Dr. Robert Rupert Rumpelstiltskin Rabbit is the main character.

Dr. Rabbit (also known as Professor Lepus in order to avoid copyright infringement) is an anthropomorphic bunny dentist originally created by Colgate-Palmolive in 1994 to teach kids about dental hygiene with a shiny toothpaste. He appeared in six videos:  Dr. Rabbit in the Incredible Ride  (1994), Dr. Rabbit's World Tour  (1998),  Dr. Rabbit Comes to School (2003),  Dr. Rabbit and the Legend of the Tooth Kingdom  (2004), How to Have a Bright Smile (2009) and Dr. Rabbit and the Tooth Defenders (2013), and a two books: So Who's Dr. Rabbit (1994) and The Tale of Dr. Rabbit (1996). He has also been featured at a Colgate event in Gisborne, New Zealand along with Dr. Brushwell.

 In  World Tour, Dr. Rabbit travels around the world to promote oral hygiene, and meets new kids along the way. In  Tooth Kingdom, he and his new female assistant tell a story to a group of children about a kingdom under fire by the evil sorcerer Plaqula. In  Comes to School, he, as a puppet joined by Alpha Betty and Doogan the dog, teach some students how to brush and become "Super Duper Brushing Champions". He has the same name from the fairy tale rumpelstiltskin.