Colgate

Colgate ( sub-brand of  Colgate-Palmolive) is an  oral hygiene product line of  tooth pastes,  toothbrushes,  mouthwashes and  dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate.

Colgate developed an animated mascot — an anthropomorphic rabbit dentist named Dr. Rabbit — as a means of educating young children in the benefits of oral hygiene and of advertising their dental products. The character starred in several educational animated videos designed to encourage dental hygiene.